Miyakoshi Europe’s opinion of the future European label market and its suitable press

Needless to say, Flexo is the most dominant printing method for label market in Europe with about 70% market share.

However, the recent trends for Flexo and also for Letterpress show that job lots and its profits are dramatically decreasing. These trends seem to continue in future as well.

Flexo and Letterpress printer are hitting the wall and they are forced to think alternative way to increase profit with the trend of shorter job lots.

One solution for this situation may to choose a Digital press. However, although initial investment of Digital press seems cheaper, it is actually more expensive as the printer needs to purchase offline processing unit additionally. Also, printing quality of Digital press is not as high compares to other printing methods. Furthermore, running cost of Digital press is expensive due to employing a click-charge system.

Another solution is to choose an Offset press. Miyakoshi Europe firmly believes Semi-rotary offset press is the best solution for the current and future label market in Europe. Semi-rotary press provides much less job setup time and cost than rotary press by no need to change printing cylinders per job and therefore suits to shorter job lot. Additionally, offset gives superlative printing quality and this edge enables printers to take in label jobs with very high printing quality, leads to better profit for them.